What is a brand story, and why does your business need one?

 

What differentiates a great brand from a good brand, is a story that we can all relate to. A brand story is simply a story of how brand founders, the company founders have originated their companies, have started their companies. Even if we think our business or brand story is very ordinary, your story must be told. Not only does it motivate similar people to step up but it also helps emerging brands understand the business landscape better.

Let us understand: What is a brand story?

Humans have always found this connection with stories that can go back to the history of humankind. We have always made stories about everything. Stories are what have kept fallen empires alive and existing ones admirable. It is one of the reasons why businesses need a brand story. What is a brand story? It tells about the struggling phase of the brand founders and it also tells us how they have overcome the struggles and found a brand that we all like that we all appreciate and that we all use in our daily lives. A brand story is not only about the story but it also shares the value, integrity, and ethics that the owners and business founders have with themselves and it resonates with the people.

How to create a brand story?: Understanding the Process

There are many aspects to a brand story. One of these aspects is a Founding Story. It involves conveying how the brand was created. What motivated the founders, what challenges they faced, and what was their vision? This is the most important aspect as it directly communicates with the final customer. The founding story is the motivation that the founders found to create a brand. A founding story is what makes us connect to the company, for example, we know that Google was not started in a day there had been struggling phases, and there was a time when the founders had to start it from their garage.

This inspires us. This makes the distant founders of a multinational company feel human. Just like the Google story there are lots of other successful founding stories of Airbnb or other big companies that we know of and find ourselves intrigued by. The other aspect of brand storytelling is conveying its values, mission, and vision. These elements are what drive the

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