Boost Your SEO with Voice Search Optimization: Key Strategies for Success

 

So many people use the voice search every day. Whether it is asking about the weather, the distance between two cities, or the latest news, millions of people simply click on the voice search button rather than type. With newer technology like smart speakers (e.g., Amazon Echo, Google Home), smartphones, and even wearable technology with voice search features entering the market, voice search has become a more and more utilized tool and it will only continue to grow. According to statistics, 1 billion voice searches are done each month. That is no small number to overlook. With the rising popularity of voice search features, it is time to work on your voice search optimization, to make sure you’re reaching new customers.

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So, what is voice search optimization?

Voice search optimization is the process of making a website’s content more likely to appear in voice-activated searches. It is ensured through tools like SEO that when a person uses voice commands to ask questions relevant to the brand, the brand shows up on top of the suggested searches list. Voice SEO is used so that websites can show up in results for searches conducted through voice assistants.

Why voice search optimization is such an essential part of marketing today?

In today’s times, Voice Search Optimization is a must-do for all companies. As people have become more and more dependent on technology even a small task as typing seems like a hassle. Most people prefer to utilize voice-activated searches instead of tying their queries. Imagine you are in a new town, you have just shifted last night and spent all morning unpacking your luggage. By afternoon you found yourself extremely tired. You unlock your phone with your fingerprint hit the mic on the Google search bar placed conveniently on your screen and simply ask for the best Chinese restaurants near you. Within seconds it shows you not just the best Chinese restaurants around you but also a call button that will connect you to the restaurant where you can place your order.

These kinds of voice searches are location-specific, like Chinese restaurants near me or libraries near me, and brands use local SEO to ensure driving local traffic and increasing their visibility through such searches. Local SEO is a kind of SEO that refers to optimizing one’s business’s online

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