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  So many people use the voice search every day. Whether it is asking about the weather, the distance between two cities, or the latest news, millions of people simply click on the voice search button rather than type. With newer technology like smart speakers (e.g., Amazon Echo, Google Home), smartphones, and even wearable technology with voice search features entering the market, voice search has become a more and more utilized tool and it will only continue to grow. According to statistics, 1 billion voice searches are done each month. That is no small number to overlook. With the rising popularity of voice search features, it is time to work on your voice search optimization , to make sure you’re reaching new customers. Contents So, what is voice search optimization? Voice search optimization is the process of making a website’s content more likely to appear in voice-activated searches. It is ensured through tools like SEO that when a person uses voice commands to ask questions

  What differentiates a great brand from a good brand, is a story that we can all relate to. A brand story is simply a story of how brand founders, the company founders have originated their companies, have started their companies. Even if we think our business or brand story is very ordinary, your story must be told. Not only does it motivate similar people to step up but it also helps emerging brands understand the business landscape better. Let us understand: What is a brand story? Humans have always found this connection with stories that can go back to the history of humankind. We have always made stories about everything. Stories are what have kept fallen empires alive and existing ones admirable. It is one of the reasons why businesses need a brand story . What is a brand story? It tells about the struggling phase of the brand founders and it also tells us how they have overcome the struggles and found a brand that we all like that we all appreciate and that we all use in our