How to Create a Memorable Brand Logo for Effective Branding

The importance of brand logos in the process of branding is unmatched. The brand logo is the first impression a company makes. The logo needs to be well-designed so that it captures attention, conveys professionalism, and suggests the values your brand represents. If your logo is forgettable and uneventful it will fail to make a good first impression on the viewer and that might lead to this being the last impression your company ever makes on them. The first impression is the last impression. This is especially true in the case of branding. It is because a good first impression makes room for a series of encounters that might not have happened if the logo was unforgettable.

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Let’s understand this with an example. Let’s imagine you were scrolling on Instagram when you came across a video talking about the exclusive flavored donuts available in their shop. Your eyes land on their logo which is in the shape of a donut with galaxy-themed icing on it. The icing is of the purple-blue shade of the night sky and the sprinkles are in the shape of tiny stars. There are some charms stuck to the icing as well that look like the planets of our galaxy. At the center gap of the donut, there is a Saturn-looking circular structure with their initials on it. This logo perfectly describes everything they stand for. The eccentric-looking donut makes you wonder what flavor they might be using to create this galaxy donut. You might wonder what those tiny planets taste like.

Next thing you know you have clicked on their ID and checked out their page to find what flavors they offer. And that is the power of memorable logos. It makes you curious. It conveys the brand. And it makes you pay attention.

• Know Your Brand: A logo is a compact representation of your brand. You cannot make one unless you completely understand your brand. The values, the vision, the mission your brand follows, and what it offers. Try understanding the core belief of your brand. Why was this brand built? What is your unique selling proposition? What differentiates your brand from your competitors? Once you understand the brand, the brand strategy, and the brand personality it will be easier to understand what emotion you want to evoke through your logo. It is crucial to understand your brand before Designing a brand logo.
• Know Your Audience: To build an effective logo you need to be clear on who the target audience is. What are their preferences and needs regarding your product? You need to keep all of this in mind while building your logo. You need to know who you want to attract so that you build a logo that is the perfect amalgamation of their interests and your brand. When you understand the people your band is catering to it will be easier for you to understand what impression you want to cast with your logo. Which lingering afterthought do you want to leave behind with your logo? It is importantto understand your brand before Designing a brand logo.
• Develop your Vision for the Logo: Once you have your brand and your target audience figured out, you can start working on the vision for your logo. The vision of your logo simply means start assembling the images, colors, fonts, and shapes that you think…

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